Can I post to Facebook and Instagram with AI agents?

Yes. sfeed connects your Facebook Pages and linked Instagram accounts, exposes an MCP server, and lets AI agents publish now or schedule posts for later.

Do I need my own Facebook app?

No. The default flow is zero-config. Run sfeed auth facebook and approve in the browser.

How To Post To Social Media With AI

If you want to post to social media with AI, the shortest path is to connect your accounts, run an MCP server, and let the agent call a real posting tool. That is what sfeed does for Facebook Pages and Instagram.

The short answer

curl -fsSL https://sfeed.dev/install.sh | sh
sfeed auth facebook
sfeed mcp

After that, your agent can inspect the connected Pages, choose the right one, publish immediately, or schedule posts for later.

You can keep your posts, media, prompts, and schedules however you want on your own machine. Organize them in folders, Markdown files, scripts, or whatever workflow you already use, then tell Claude, Codex, OpenCode, or another MCP client to use sfeed to publish them according to your rules.

Local files are the source of truth

content/
  rules.md
  queue/
    2026-04-10-product-post.md
    2026-04-11-instagram-post.md
  media/
    launch-card.jpg
    demo.mp4

This is the core idea: your files stay local, your agent reads them, and sfeed is the publishing layer. You do not need to move your content into a hosted dashboard first.

See Example filesystem setup for a fuller version.

What sfeed handles

Browser auth for Facebook Pages and linked Instagram accounts
Immediate posting from the terminal or through MCP
Hosted scheduling when the post should run later
Browser previews and a hosted queue UI for scheduled posts
Queue actions like reschedule, duplicate, and cancel

Typical AI-agent flow

You run sfeed auth facebook once
You run sfeed mcp
Your agent reads your local files and rules
Your agent checks status and connected Pages
Your agent drafts the post
Your agent publishes it now or schedules it for later

Example prompts

Post this to Facebook: "Shipping v0.1.3 today."

Schedule this Instagram post for tomorrow at 9am with ./launch-card.jpg

Show me my scheduled posts and open the preview for the newest one

For a more realistic flow, tell the agent to read your local content folder and follow your rules file before it posts anything.

Why use sfeed instead of building it yourself

Most AI agents can write text, but they still need a real integration to connect accounts, upload media, schedule posts, and keep a queue. sfeed gives the agent that integration through the CLI and MCP, while you keep control of how the source material is organized on your own machine.