How To Post To Social Media With AI

If you want to post to social media with AI, the shortest path is to connect your accounts and let the agent call a real posting tool. The agent can use the sfeed CLI directly, or it can use MCP tools when you configure them.

The short answer

If you are already in an AI coding agent, start by pointing it at the docs:

Read https://sfeed.dev and onboard me to sfeed.
Install what you need, ask where my posts and media should live, and learn my posting rules.
Connect my Meta accounts, inspect my Pages and Instagram accounts, then show me the first post preview before publishing.

If you want to do the setup yourself, run:

curl -fsSL https://sfeed.dev/install.sh | sh
sfeed auth facebook
sfeed status

After that, your agent can inspect connected Pages, choose the right one, publish immediately, or schedule posts for later. Add MCP when you want structured tools like sfeed_status, sfeed_pages, and sfeed_post.

If you only want Instagram posting, the setup command is still sfeed auth facebook. Meta requires a professional Instagram account linked to a Facebook Page for Instagram publishing access.

If your agent supports installable skills, you can also install the main sfeed skill with npx skills add nem035/sfeed --skill sfeed.

You can keep your posts, media, prompts, and schedules however you want on your own machine. Organize them in folders, Markdown files, scripts, or whatever workflow you already use, then tell Claude, Codex, OpenCode, or another agent to use sfeed to publish them according to your rules.

Local files are the source of truth

content/
  rules.md
  queue/
    2026-04-10-product-post.md
    2026-04-11-instagram-post.md
  media/
    launch-card.jpg
    demo.mp4

This is the core idea: your files stay local, your agent reads them, and sfeed is the publishing layer. You do not need to move your content into a hosted dashboard first.

See Example filesystem setup for a fuller version.

What sfeed handles

Browser auth for Facebook Pages and linked Instagram accounts
Immediate posting from the terminal or through MCP tools
Hosted scheduling when the post should run later
Browser previews and a hosted queue UI for scheduled posts
Queue actions like reschedule, duplicate, and cancel

Supported post shapes

Facebook: text-only, single-image, multi-image, and single-video posts
Instagram: single-image, single-video, and image-only carousels up to 10 items

This is the core split. Your files stay local, your agent reads them, and sfeed handles the platform side.

Typical AI-agent flow

You run sfeed auth facebook once
Your agent reads your local files and rules
Your agent uses the CLI, or MCP if you configured it
Your agent checks status and connected Pages
Your agent drafts the post
Your agent publishes it now or schedules it for later

Who does what

Your files

Drafts, media, prompts, and rules stay on your machine.

Your agent

Reads local context, prepares the draft, and asks for approval.

sfeed

Handles the real auth, upload, posting, scheduling, previews, and queue actions.

Social platforms

Facebook and Instagram are where the final post is published.

If you want the fuller version of this setup, read Local files social media workflow.

Example prompts

Post this to Facebook: "Shipping v0.1.3 today."

Schedule this Instagram post for tomorrow at 9am with ./launch-card.jpg

Show me my scheduled posts and open the preview for the newest one

For a more realistic flow, tell the agent to read your local content folder and follow your rules file before it posts anything.

Why use sfeed instead of building it yourself

Most AI agents can write text, but they still need a real integration to connect accounts, upload media, schedule posts, and keep a queue. sfeed gives the agent that integration through the CLI and MCP, while you keep control of how the source material is organized on your own machine.

Questions

Can I post to Facebook and Instagram with AI agents?

Yes. sfeed connects your Facebook Pages and linked Instagram accounts, exposes an MCP server, and lets AI agents publish now or schedule posts for later.

Can I use sfeed only for Instagram?

Yes. You can use sfeed only for Instagram, but Meta still requires a professional Instagram account linked to a Facebook Page, and the auth command is still sfeed auth facebook.

Do I need my own Facebook app?

No. The default flow is zero-config. Run sfeed auth facebook and approve in the browser.

Do I have to move my posts into a hosted dashboard first?

No. You can keep your posts, media, prompts, and schedules on your own machine, and let your agent use sfeed to publish them according to your rules.